BEHIND THE PROJECT

BEHIND THE PROJECT

Fat Crayon Creative, a two-man initiative inspired by our own community. A no concession mentality and an urge to make a difference is what defines the brand. Aside from having just a passion for apparel and kicks we try to leave a message with everything we do, making sure we stand behind every move. Music is a big part of our DNA as well, with hip-hop being the main cornerstone. Aside from personal preference we have loads of friends and family in the industry, inspiring us with a broad selection of genres like house, techno, and garage.

A salad bowl is a metaphor for the way a multicultural society can integrate different cultures while maintaining their separate identities, contrasting with a melting pot, which emphasizes the combination of the parts into a single whole. In the salad bowl model, different cultures are brought together — like salad ingredients — but do not form together into a single homogeneous culture; each culture keeps its own distinct qualities. This idea proposes a society of many individual cultures since the latter suggests that ethnic groups may be unable to preserve their heritage.